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. Une,

.. .. Théoriser-la-création-de-valeur-dans-le-logement, Deux entrées analytiques : les pratiques de/sur/ au travail et les transactions, p.16

, Une immersion dans le monde des agents immobiliers

, Deuxième partie : La fabrique de l'agent immobilier. Socialisation, savoirs et professionnalisation

, Gérer les agents : inculquer la réussite par le développement personnel

. La-fabrique-de-la-professionnalisation,

, Découvrir le client. Les mécanismes relationnels de la confiance et la, p.61

(. Se and ). .. , 61 1.1. La science des relations et le travail sur la présentation de soi

. .. Rentabiliser-le-genre, Rentabiliser le masculin et le féminin dans les interactions de marché

, Quatrième partie : Travailler l'offre et la demande. Préférences, prix, qualités et quartiers ... 86 1. Travailler la valeur des clients et du marché : construire des préférences et des prix, p.88

. .. Manager, 93 l'immobilier après avoir travaillé dans l'industrie de la mode au Japon et à

, « La première chose que j'ai faite lors de mon déménagement ici est de m'inscrire à la Bonita (un club de bien-être avec un golf) pour aller jouer au tennis, pas vraiment parce que j'aime jouer au tennis, mais j'essayais juste de rencontrer des gens, je voulais aimer les événements sociaux qu'ils organisaient, et parfois, je me sentais comme un idiot parce que ce n'était pas vraiment mon style, je n'aime pas aller à ce genre d'évènement organisé

, Je pense que c'est bien de pouvoir parler avec vos clients parce que si vous pensez à vos clients et à leurs intérêts (?) par exemple, avec des clients qui travaillent dans un environnement financier, ils vous demandent ce que vous pensez et vous n'avez aucune idée, vous savez, ils vont dire mais comment ça, vous ne savez pas. Vous devez être un peu comme un caméléon en affaires, je n'ai jamais été un fan de basket-ball, mais je suis venu ici et l'équipe de basket de l'Université d'Arizona est énorme, et je me souviens de quelqu'un qui me parlait de l'équipe, et je n'avais aucune idée, rien, et je me suis senti comme un idiot alors j'ai commencé à regarder et à suivre le basket, maintenant j'ai même un abonnement de saison, j'aime ça, je le fais vraiment par intérêt, mais vous devez vous intéresser à ce que les gens aiment (?) il doit y avoir des points communs entre vous et vos clients, et je regarde spécifiquement ce que font mes clients et j'essaie de m, James pense également qu'il est important de trouver des intérêts communs pour développer des relations et réussir en tant qu'agent immobilier® : «

, 39 ans, qui travaille en équipe avec sa femme, donne l'exemple d'une cliente que sa femme a conquise lorsqu'elle s'est rendue compte qu'elles étaient originaires de la même ville : « Une fois, ma femme a rencontré la propriétaire d'une maison, elles ont découvert qu'elles venaient de la même ville dans l'Illinois. Comme la propriétaire n'aimait pas l'agent immobilier qui s'occupait d'elle, elle disait qu'elle n'était jamais disponible, elle a demandé à ma femme d'être son agent

, Brian souligne également une forme de capital -être d'origine mexicaine et parler espagnolqui lui permet d'investir dans ce que l'on pourrait appeler une « niche hispanique

, Le symbolique s'incarne dans des produits tels que les maisons, qui révèlent l'inscription matérielle des symboles dans le matériel et dans le physique : « le goût classifie, et classifie celui qui classifie ». Ces lignes de distinction sont opérationnalisées en tant qu'outils de calcul, L'émulation et l'anticipation du goût fonctionnent donc comme un mécanisme assertif et rassurant pour produire un « marqueur de classe », car les biens révèlent la matérialité dans lequel le statut est intégré

. Ici, M. Lamont-dans-money, and . Manners, Il ne s'agit pas du bien en lui-même mais du goût, du type d'intérieur, la façon de recevoir et de se tenir, le rapport à l'argent et à la maisonnée, ainsi qu'aux rôles traditionnelles du masculin et du féminin. La position particulière de classe renvoie aussi à l'espace dans lequel s'insère l'enquête. Les catégories de distinction à Tucson sont sensiblement différentes de celles de New York. Globalement, on peut aussi dire que le « rêve américain » de possession transcendante la plupart des classes sociales (Davis 1986) même si le sentiment de perte, 1992.

, Si les hommes peuvent bénéficier du présupposé de leur autorité au travail, ils réaffirment leur masculinité dans les interactions, en se distançant du féminin et en pratiquant une forme de re-labelling ou de status enhancement, 2004.

C. West and S. Fenstermaker, qualifie de doing difference, une pratique de différenciation par rapport aux activités considérées comme féminines, 1995.

C. De-leur, les femmes agents immobiliers que j'ai rencontrées lors de mon travail sur le terrain sont plus nombreuses que les hommes à investir abondamment la présentationnotamment intérieure -des produits d'une part, et à s'identifier aux types de produits qu'elles vendent d'autre part. Parmi elles, Nancy illustre le travail de style, la décoration réalisée pour la mise en scène d'une maison

, Grâce à une bourse, il a pu finir ses études de comptabilité dans un community college et a été employé de banque jusqu'à se lancer dans l'immobilier. Ses parents, qui étaient partis de peu, avaient accumulé un petit patrimoine notamment grâce à la vente à domicile. Brian et Cindy vivent dans une maison de l'extrême est de la ville, un pavillon à l'américaine qui leur a couté 120,000 dollars il y a quelques années. Brian et Cindy n'étaient pas précaires dans leur emploi, mais espéraient gagner plus pour vivre une vie plus confortable. J'observe deux transactions avec des cachets très différents : Une, menée principalement par Cindy avec un couple de retraités, Paul et Linda, qu'elle a rencontré via un collègue de son ancien travail. Cindy est « belle », « souriante » et « avenante » selon Brian, ce qu'il fait qu' « elle s'entend avec tout le monde », et surtout, ce qu'il dit à demi-mots, ceux qui « ont de l'argent ». Ce capital permet à Brian de se concentrer sur les relations avec lesquelles il se sent plus à l'aise, « j'aime pas les gens compliqués, qui font des chichis, elle portait des talons aiguilles et arborait un style qui se voulait sophistiqué. Elle vendait des maisons à plus d'un million de dollars qu'elle était ravie de mettre en scène, à l'aide d'un photographe qui les faisait « rayonner », pour reprendre ses propres termes, 1987.

;. Grigsby and . Korver-glenn, Levitt et Syverson, 2008) devenant « non seulement des automates du mécanisme des prix, qui orientent le fonctionnement naturel du marché » mais aussi détenteurs « d'un pouvoir dont ils disposent pour initier et structurer le déclin d'un quartier, p.42, 1963.

, Avec la méthode comparative, les agents établissent un lien entre les biens économiques, toujours liés à une géolocalisation et les tendances du marché dans la région. Ainsi, la valeur est liée aux projections de valeur, et peut-être encore plus lorsque les valeurs devraient augmenter. Qu'est-ce qui alors, au-delà de l'offre et de la demande, affecte la valeur marchande ?, 2018.

L. Marchand,

«. , et j'aime bien parler de n'importe quoi, enfin presque, mais après leur avoir montré les maisons, vous en avez une idée, mais il y a une chose? Connaissez-vous la loi sur le logement équitable ? Donc, vous ne inégalités, l'immobilier mérite une attention sociologique. Comme le soulignent les citations ci-dessus, les entrepreneurs américains ont souvent vanté la supériorité des actifs immobiliers

, En comparaison avec le marché des valeurs mobilières, les actifs immobiliers sembleraient, à première vue, plutôt protégés des logiques spéculatives : la faible liquidité des marchés immobiliers étant associée à l, 2007.

, Pourtant, les marchés immobiliers sont également très exposés aux bulles spéculatives

L. Yun, que les ventes de maisons atteignaient un niveau record, avec des hausses de prix dans 90% des marchés du pays et des taux d'intérêt au plus bas depuis 10 ans. Même si la dette hypothécaire est « proche du sommet d'avant l'effondrement », Yun assure que cela n'est pas une cause d'inquiétude (Yun, vol.58, p.59, 2018.

, Les premières crises européennes des années 1860 ont montré que les marchés financier et immobilier sont intrinsèquement liés. Les biens immobiliers sont également uniques, à la fois sur un territoire physique et soumis à plusieurs formes d'investissement

, En outre, les marchés immobiliers sont organisés par des réseaux institutionnalisés de personnes y travaillant, y compris les différentes juridictions locales et nationales et les différentes professions du secteur qui engrangent des revenus, 2015.

, La théorie des anticipations rationnelles a notamment postulé que l'anticipation de la hausse des prix a favorisé l'emballement des marchés, 2005.

, Mortgage debt nears a pre-crash high but that's no cause for concern, vol.20, 2018.

L. Yun, Boom or Bust for Spring Homebuying, Forbes, pp.14-2019

, Cf. les articles récemment écrits par David Stockman "Fake Boom, Fake Budget

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